The reason why these two beat the others is because of the human touch to them. My peers helped me realize that although this is a travel magazine & scenery is of the utmost importance, it's important to show something human in order to establish a connection. This will allow the viewer to see themselves at the scene & it will be more engaging to them, as they will feel more of a need to visit and explore. Keep in mind that the cover lines on the bottom & the title are just default at the moment and not a stylistic choice. Also, the pictures shown aren't edited to their perfection yet, & these images are just a VERY rough draft.
Another plus to these pictures is the colors. As you can see in these options, as well as the past options, I am trying to work with fresh, light colors - a lot of blues & greens. This is not done mindlessly... In "10 Brilliant Color Psychology Infographics," I learned a lot about how color can affect & influence the reader.
For example, I found that green & blue's positive moods include strength, health, peace & trust. This seemed perfect to me... how else would you want to feel on a trip? In my opinion, all of these feelings tie into empowerment, which is exactly what I want to awaken in my readers. Like I said before, in this magazine, I want my audience to feel strong. My goal is to create a sense of extremeness & adventure, it'll be fun & relaxing & everything euphoric so it completely calls their names.
On the negative side, green also symbolizes envy, which I still find effective. This could inspire envy in a reader, but an envy of the kind that makes them want to be in the photographer's shoes.
I also realized the importance of color in one of the informercials that says "people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition."
My cover lines will contrast whichever cover image I choose so that they're easy to read & stand out to the reader, which I will begin working on today.
Check back soon :)
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